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SUSTAINABLE PACKAGING

Biodegradable packaging

Navigating the sea of eco-friendly packaging options for Seadragon Organic has been a meticulous journey. Balancing durability, aesthetics and the environmental impacts presented a unique challenge, as none of the options in 2024 are ‘perfect’.

Finding the best options for the current time

I looked at plant-based plastic alternatives but they can take up to 100 years to biodegrade, and some only degrade when returned to the place of manufacture and treated with chemicals.


As you can see in the table its not just the composition of the packaging, but how it is processed. Glass can be recycled indefinitely in theory, but is a heavy user of energy to manufacture.

Sadly most of our cosmetic packaging goes into landfill – 10 Tonne per year (check).

I wanted a solution that was easy for customers – a solution that didn’t require you to think about it – which bin does this go in?? And will it be recycle or end up on landfill anyway? 5cm pieces, mixed materials.

I am not using pumps or sprayers as the mixed materials make them landfill


o   Story gap – 10,000 tons of waste into landfill in Aust each year from cosmetics.

o   The ugly truth about tonnes of beauty waste

o   Because beauty packaging are not generally accepted in kerbside recycling

o   Too small to be sorted at a regular facility

o   Often contain mixed materials such as metal and plastic, or bamboo and plastic

o   Difficult to recycle through normal processes

o   Not economically viable to recycle – there is no money to be made

o   How I came to my decision for current and future packaging

All inclusive.

Ethics

My values

Authenticity

I was disillusioned by the advertising strategies of other brands that intentionally mislead consumers about the green status of their products, so I formulated and created a brand with authenticity at its core.

Honesty

Let's be honest, the beauty industry is fill of misleading information, intended to hide the truth about fossil fuel derived ingredients and products that do not contain enough active ingredients to see results. Seadragon Organic offers proof of sustainability and clinical studies to back beauty claims.

Creativity

Creatively plays a large part of the development of every Seadragon Organic product. The creation of my products requires high levels of creativity whilst harnessing green chemistry principles.

Trust

Seadragon Organic is independently third party audited twice yearly by Australian Certified Organic, so you know the products and packaging are held to the highest international standards.

Knowledge

After four years as a product developer I returned to tertiary study to become a qualified cosmetic chemist to ensure I knew the latest advances in organic skincare formulation.

Sustainabiltiy

When you take away all possible ingredients that are either directly derived from fossil fuels or have a fossil fuels component the remaining ingredients list is clean, pure, and sustainable.

Free eBook

The 5 things you need to know about skincare in mid-life

Five simple truths about what you need and perhaps what you don’t when it comes to skincare for women in mid-life

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