Coaching for small skincare brands

Have you registered your trademark, and do you have a clearly defined point of difference that will help you stand out in the market? Are your marketing claims compliant with Australian regulators, and is your ingredients list compliant?

With an MBA and a Graduate Certificate in Adult Education & Training, I bring a robust academic foundation to my six years in the skincare industry. I have successfully grown my former brand from a white-label makeup line to a certified organic skin and haircare brand, achieving around $500,000 in sales by its second year. My success was driven by a strong focus on brand creation and developing a unique point of difference that allowed us to stand out in a crowded market.

This business acumen has been recognized with multiple awards for both my innovative products and the overall success of my previous business. More recently, I have completed qualifications to become a cosmetic chemist with a specialization in organic formulation, and I have commenced a new venture with my Seadragon Organic brand, continuing my dedication to excellence in the skincare industry.

Let’s collaborate to strategically position your brand for maximum potential.

Key areas of our coaching journey

Your Why

Discovering your core purpose is essential. Understanding why you get out of bed in the morning and what drives you during tough times will keep you motivated. Do you absolutely love your products? If not now is the time to perfect them.

Unique Point Of Difference

Stand out in a crowded market
Customer perception – Ensure your brand’s unique qualities are clear and compelling
Competitive analysis – it’s good to regularly review your competitors’ strategies and products several times a year, however don’t fall into the trap of mimicking them

Start-Up Basics

Starting a skincare brand involves several foundational steps:

Register your business name and register for GST
Do you own your brand? The importance of trademarks
Confidentiality agreements and contracts
Secure insurance both public liability and inventory

Compliance

Navigating compliance can be tricky. We’ll cover:

What claims you can and cannot make
Label compliance
The myths around clean beauty, chemical-free claims, and animal testing
Understanding the legal definitions of terms like “organic”
Do you need a website and social media compliance audit? I can help with this.

Financials

Financial stability is crucial. Do you know your break-even point and have you allowed for all-the-things when calculating your product price?

Marketing

A robust marketing strategy is vital.

Write your brand-script to create compelling and consistent content
Develop a one-liner, lead generator, and email funnels
Gather testimonials and generate referrals
Identify your hero product
If needed I can recommend marketing professionals to assist you write a detailed marketing plan.

Other areas we can explore

Planning, the next 12-months, your personal brand, recommended books, networking and support and using AI. I can also recommend marketing and accounting professionals that can assist you further.

My fees

Discovery Session: One free 30-minute session in person or over zoom

Pay As You Go: $200 (+gst) per hour

What are your payment terms?

60 or 90 minute sessions are invoiced after each session and I request payment within 14 days or prior to our next session if sooner.

ETHICS

My values

Authenticity

I was disillusioned by the advertising strategies of other brands that intentionally mislead consumers about the green status of their products, so I formulated and created a brand with authenticity at its core.

Honesty

Let's be honest, the beauty industry is fill of misleading information, intended to hide the truth about fossil fuel derived ingredients and products that do not contain enough active ingredients to see results. Seadragon Organic offers proof of sustainability and clinical studies to back beauty claims.

Creativity

Creatively plays a large part of the development of every Seadragon Organic product. The creation of my products requires high levels of creativity whilst harnessing green chemistry principles.

Trust

Seadragon Organic is independently third party audited twice yearly by Australian Certified Organic, so you know the products and packaging are held to the highest international standards.

Knowledge

After four years as a product developer I returned to tertiary study to become a qualified cosmetic chemist to ensure I knew the latest advances in organic skincare formulation.

Sustainabiltiy

When you take away all possible ingredients that are either directly derived from fossil fuels or have a fossil fuels component the remaining ingredients list is clean, pure, and sustainable.

 5/5

"... "

Margaret

Free eBook

The 5 things you need to know about skincare in mid-life

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